Why Product Designers Should Not Design Cars (Even at Ferrari)

DRANK

Why Product Designers Should Not Design Cars (Even at Ferrari)Right now, LinkedIn is exploding with opinions about the collaboration between Ferrari, Jony Ive, and Marc Newson. Everyone has something to say. Designers, founders, UX people, car enthusiasts. Praise, criticism, excitement, fear. And that reaction itself already tells us something important: this collaboration was designed to provoke. Before anything else, I want to be clear. Ive and Newson are extraordinary designers. They are hero