Blog: Newmo: Driving

DRANK

Editor's Note:Today's blog features Keisuke Sogawa and Yuki Ito ofNewmo Inc. They explore how Newmo has leveragedGoogle Maps Platformto build a mobility service from the ground up, aiming to solve Japan's critical transportation challenges through a mission of “A colorful journey with Newmo, aiming to unleash the potential of individuals and communities with new mobility services.”Making the taxi industry sustainable through “responsible innovation”In Japan, rapid aging, population decline, and the associated labor shortages have created serious transportation challenges. To address these issues, Newmo Inc. (Newmo) was established in January 2024, and launched taxi and ridesharing businesses, supported by the taxi dispatch app “Newmo.” Keisuke Sogawa, director and CTO of Newmo, explains the background behind the company's founding.“The growing debate in summer 2023 on legalizing ridesharing to address Japan's driver shortage was the direct catalyst for founding Newmo. We decide…