Why Jony Ive put buttons in the electric Ferrari

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Jony Ive designed the iPhone. Then every car company copied the touchscreen and killed the buttons. Now he's back — and he put physical switches, aluminum toggles, and glass controls in Ferrari's first electric car. I got exclusive access to the new Ferrari Luce interior at the Transamerica Pyramid in San Francisco, where Ferrari, Ive, and Marc Newson's design firm LoveFrom revealed the steering wheel, binnacle, control panel, key, and every component that makes up what might be the most carefully considered car interior ever built. Full written deep-dive on PRNDL: Subscribe on Substack: Opening music by Paul Lovecraft Email: jordan@prndlcars.com X: TikTok:   / jlgolson   Instagram:   / jlgolson