Building with Friction - Web Performance Consulting

DRANK

I recently wrote about how important it is to make the right thing easy. The opposite is also true: it’s important to make the wrong things difficult. I did allude to it in that post a little bit, but I thought it was worth calling out explicitly. It’s important to introduce some friction in our workflow to help prevent the wrong actions.Continuing on the health-related analogies, friction is a big part of how I manage my sweet tooth. I work by myself in a small office. Nothing is preventing me from constantly snacking on a bunch of sweets, and wow would I ever love to. I’m a sucker for just about anything with sugar.But I discovered something else about myself: I’m also kinda lazy. So I take a two-part approach. The first is to make the right thing easy. I have apples, oranges, almonds, dried cranberries, and all sorts of healthier snacking options right next to my desk. If I’m hungry, I don’t even have to move. I reach out my arm, and there they are.But the second part of that…