Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management: Gordon S. Linoff, Michael J. A. Berry: 9780470650936: Amazon.com: Books

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management [Gordon S. Linoff, Michael J. A. Berry] on Amazon.com. *FREE* shipping on qualifying offers. The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques</i> in the late 1990s