4 expert e-commerce hacks for more efficient multi-channel management

DRANK

I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. the internet.But with the exponential growth of e-commerce in recent years, customers are increasingly utilizing multiple online platforms — with an emphasis on “multiple.” As their shopping experience gets easier, our jobs as e-commerce entrepreneurs get harder. Multi-channel management has become a stressful but necessary fixture of our daily work lives.To help save you some of the growing pains I’ve experienced as a multi-year veteran of multi-channel selling, I’d like to give you a few management tips that have worked for me:1) Choose the right channelsA lot of multi-channel strategy is about finding the elusive balance between focusing too heavily on one website and stretching yourself impossibly thin over several platforms. If you’re confident in your entrepreneurial vision, then you already have a solid sense of your ideal customer. On what sites or …